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In business, we’re continually being asked to deliver our message or ‘story’. That could be our basic business proposition (Elevator Pitch), a bespoke client proposal or even a team meeting when we’re introducing a new idea or initiative. ALL these cases are essentially a selling task – we’re looking to influence our target audience and get ‘buy-in’.
But have you ever felt that your audience isn’t really ‘getting it’? Maybe it feels like your message is falling on deaf ears, that you’re simply not getting the reaction you’re after? If so, this is probably hurting you – in terms of sales, personal success and your self-confidence.
I help business people to craft and deliver their message, when they’re face-to-face with their audience. My aim is to ensure it’s the RIGHT story and that it’s delivered in a compelling way – so it grabs attention and PERSUADES, generating the desired result. See our Speakeasy Groups concept for developing persuasive communication skills.
My focus is therefore on producing … persuasive communicators. See this recent interview with John Fisher, founder of Business for Breakfast.
Never mind Presentations Skills – learn ‘Connect-ation Skills’
These storytelling occasions are normally delivered via some kind of presentation. And we’ve all heard some dreary versions of these! Although I do coach people in what might be termed ‘above-the-line’ presentation skills (the ‘mechanics’ of presenting), my goal is to move you beyond competent presentation and into the realms of powerful persuasion. Hence my 4 P’s…
Persuasive, Passionate Presentation … with a Purpose!
Working on your Story
The problem here is that it’s often not the right one! Maybe it lacks structure, relevance, clarity and concision? So finding more people to hear your message really isn’t going to help much.
Working on your Delivery
You’ve worked hard on crafting the right story and getting in front of your audience. But what if you blow it? Such opportunities are valuable so it’s vital you deliver your message in such a way that it resonates, persuades and motivates. This is where we explore the ‘below-the-line’ areas of persuasive presentation. We’re really talking about the psychology of successful communication. I’d like you to consider questions like:
- Does your story look, sound and feel like an exciting proposition?
- Does your audience feel involved and emotionally engaged?
- Are you really connecting with them?
- Does your message stir something inside them, compelling them to act?
Remember that most people buy on emotion rather than logic – that often comes in afterwards to justify their emotionally-driven decision! This is why I talk about Connect-ation Skills rather than presentation skills. These are more than mere information delivery platforms – they’re an opportunity to connect with, persuade and motivate people to do what you want them to do.
We’re looking at things like:
- How your use your voice
- Body language
- Storytelling techniques
- Audience engagement
- Using humour
- Transferring emotion
These themes are familiar in the acting world, and I encourage my clients to focus on the audience and the reaction they want to stimulate in them.
How do I turn people into Persuasive Communicators?
- Bespoke coaching programmes
- Speakeasy workshops
- Open Speakeasy events
- Webinars, e-books, seminars/keynotes
Why the name ‘Speakeasy’?
As the name implies, I want you to deliver your message with confidence, so it flows … like in a normal conversation. And for the audience it needs to be easy to listen to. It needs to make sense. It has to be relevant and hit all the right buttons. When it’s what they want to hear, you’ll find it a great deal easier to deliver!
Drop me a line for a no obligation review – that costs nothing!
For more information, Contact Us.
Photograph courtesy of James Russell Photography.
