But for this to happen we need to get the attention of decision-makers, and we spend a lot of time and money trying to get that opportunity to pitch our proposition.
But consider this:
how much time do you spend making sure that your message, and the way you communicate it, is actually effective? For the most part, that’s not where we put our focus. Tasked with generating more ‘sales’, our natural default is to PUSH harder. More advertising, more networking, more SEO, more CV’s mailed out. Push, push, push.
But as marketing guru Seth Godin points out, ‘push’ is a broken system. There’s just too much noise out there, and buyers just put up the shutters.
My role is to help you develop more PULL.
A pull strategy means attracting prospects to you. How do you do that? Simple (but not easy) – by giving them a reason.
Here’s THREE ways I help people do just that.
1) SPEAKEASY GROUPS
Speakeasy is a mechanism for helping you craft and deliver a compelling story (especially when you’re face to face with your audience). Through a series of ‘mini-workshops’ we provide valuable feedback on the clarity of your message, and your style of delivery.
Taking place in several towns across North West England, Speakeasy introduces the notion of ‘pull marketing’ through the delivery of a better story. Sessions last about two hours and combine personal development with an opportunity to network with other business owners.
Download the FREE Speakeasy A-Z of Presenting.
2) WHAT’S YOUR STORY? (Private Coaching & Consultancy)
Most sales messages focus on what the sales-person wants. But why should anyone care? When you explain what you do, why should anyone care how many offices you have in the region, how many partners there are in your firm or what kind of clients you service? What they want to know is what you can do for them.
Speakeasy helps you craft a more client-focused message AND improve the way you put it across. But it goes deeper than that. Your competitors are getting better at doing this too, so what you need is something extra, something unique to you – this is what I call your ‘signature’.
Through private coaching and consultancy, I help companies and individuals develop and deliver a story that’s compelling, one that PULLS in people.
3) FINDING YOUR SPARK – introducing MOJOLIFE
If you’re facing redundancy, searching unsuccessfully for work, stuck in a job you don’t love or otherwise at a cross-roads in life, the chances are you’ve lost your spark. I’m a co-founder of a concept called MojoLife, a mechanism and philosophy that helps people find renewed purpose for what they do. That might mean starting a business, changing careers or somehow taking their lives in a direction of their choosing.
People in such a position are often failed by ‘the system’. Tweaking the CV or sending people on an interview skills course doesn’t address the key problem of how they feel about themselves, and the work they do. MojoLife encourages people to adopt an entrepreneurial attitude to their situation, giving them the inspiration, encouragement and practical support to engineer their own, brighter future.
All 3 methods of delivery focus on pulling people to you, rather than pushing an un-remarkable message on a wider audience.
If you’d like to discuss how this might work for YOU, drop me a line for a no-obligation chat – that costs nothing!
For more information, Contact Us.
Photograph courtesy of James Russell Photography.