I’ve written a lot recently on how to use your story to differentiate yourself from your rivals and make it easy for them to choose you. It’s a crowded marketplace after all. A strong story helps you get noticed and leaves people intrigued.
But you want more than that. You want to become important to people – indispensable in fact! Along the way you move along a continuum:
- People know you exist (networking by ‘being there’).
- People see you as worth knowing (they begin to recognise your value).
- People can’t do without you (you’re part of them – a WE relationship).
In the video below I’ve suggested a pathway towards becoming more influential and attracting a tribal following. It all starts with your story – you understanding what it is FIRST, then helping others ‘get it’ too.
Let me know where you are on the ladder of influence…and where you’d like to be.