Judging by the feedback we received after the recent Mojo-in-a-Day workshop, the answer is YES! Truth be told, the delegates on the workshop had a passion for what they do anyway, but in each case we were able to help them craft and deliver that story in a more compelling way.
Mojo-in-a-Day is delivered as part of the MojoLife programme, a concept founded by Sara Knowles and myself a few months ago, as a result of us sharing our stories.
We’d both undergone life-changing (and rather traumatic) experiences but, quite independently, we’d also managed to re-invent ourselves and take our lives in a direction of our choosing.
MojoLife celebrates the opportunity we all have in the modern world to pursue goals that fulfil us. Our belief (borne of personal experience) is that by discovering the true value and purpose of what we do, we come alive as an individual and positively attract opportunities.
It’s this approach that makes some job seekers more marketable than others, some businesses more vibrant and distinctive than their rivals and some organisations more productive and motivated than the rest.
So what do we deliver in Mojo-in-a-Day? There are 4 key elements:
1) Finding your Voice
Some people who get involved with MojoLife are at a cross-roads in their life – perhaps through redundancy or some other significant moment. We help them reflect on who they are, what they’re really good at and what future they might want to engineer for themselves. This might involve setting up a new business or social enterprise, or simply making themselves more marketable in their preferred employment sector.
Others know what path they’re following, but want to improve the results they’re achieving. They might be running a business that needs to attract more clients, but they realise it’s tough to stand out in a crowded marketplace.
In both cases, MojoLife helps them ‘find their authentic voice’. This means they identify what they’re really good at (and have a passion for). And when this gets crafted into a compelling story, they grow in confidence and attract more opportunities. This is what people with mojo have – they know who they are and what they offer; they literally become more attractive!
2) Developing your Personal Brand / Telling your Story
It’s not just companies that have brands – people can have them too. The management guru Tom Peters is often cited as the originator of the term back in the late 1990’s. For him, a brand is simply an expectation of what you’re going to get. When you hire Ricky Gervais to host an awards ceremony, you should know it’s going to be a bit controversial and not necessarily right for a conservative audience!
But the important thing about a brand is consistency and congruence. Tiger Woods was seen as a role model for young, aspiring people throughout the world, squeaky clean and the epitome of professionalism and dedication. I say ‘was’ because we all know what happened next! His brand was badly dented because his behaviour was at odds with that image; sponsors pulled out in droves.
So at Mojo-in-a-Day we ask people how they see their own brand. We ask, “what would you want other people to say about you?” Many things go into your brand:
- Your professional expertise
- Your personality
- Your ‘way of doing things’
- Your history or ‘back story’
But if you’re going to establish your brand, you’ve got to ‘start the rumour’ so-to-speak. In other words, you’ve got to continually tell the story of what you’re about.
This would often start with a basic ‘elevator pitch’, that 30-60 second overview that summarises who you are and what you do. If you nail that, you’ll get a reaction from your audience – ideally they’ll want to know more. This is when you need depth and a really good ‘story vault’ (a mental library of case studies, personal experiences, media stories or pieces of research). Your ability to pull these out of your mental locker and weave them into conversations or presentations is a terrific social skill. It makes you memorable, likeable and helps to establish your distinctive ‘signature’.
Becoming a KPI
You’re probably familiar with the acronym KPI as meaning ‘key performance indicator’. But as Australian speaker Daniel Priestley suggests, it can also mean Key Person of Influence.
When you develop confidence in your own story, when you start telling it in a compelling way, you start moving up the ‘ladder of influence’. From the person who’s ‘just there’, you begin to be seen as ‘someone worth knowing’. Your story stands out from all those other vanilla versions. Your brand and reputation precede you and people begin talking about you. You start to develop ‘pull’ and ultimately you’re seen as indispensable.
3) Spreading your Reputation – Networking & Social Media
It’s all very well having a great story, but if nobody knows about it you’ve still got a problem! In Mojo-in-a-Day we explore some sound techniques and strategies for spreading your word.
It’s amazing what a poor brand networking has, especially amongst people just starting out. Again, there seems to be a gap between what it purports to be, and the experience people actually have of it. We encourage our delegates to become smart networkers, to strike a balance between speaking passionately about what they do, while affording others time and space to talk about themselves.
For us, networking is not so much WIIFM (what’s in it for me?), but WIMFY (what’s in me for you?). It’s about building relationships which last beyond the event itself, taking a genuine interest in others, developing a sense of curiosity and the ability to see possibility wherever you go. As an American trainer once put it, the secret to networking is to do what your mother told you not to do when you were little – speak to strangers and use the F-word (that’s FOLLOW UP!).
Social media remains a mystery to many, but its pulling power is beyond dispute. Those who don’t use it feel they’re missing out, but there’s a lack of understanding about how it works and what it’s for.
Without doubt, social media has fundamentally changed the way we communicate in recent years. We used to rely on good old fashioned word of mouth, but that’s a bit ponderous.
Platforms like LinkedIn, Twitter, Facebook and YouTube provide extraordinary speed and reach – and cost virtually nothing to use. It’s levelled the playing field, allowing anyone to self-publish – we all have a megaphone now.
But that presents a problem too. With everyone shouting, there’s a hell of a lot of noise out there. Our defence mechanism is to ignore things and develop a natural sense of distrust and scepticism. That’s why conventional methods of push marketing are less effective these days.
At MojoLife we believe in pulling power. What are you saying and doing that’s worth paying attention to? Is your message authentic…but also about us, the audience?
Seth Godin a great point in this interview about social media – that it’s essentially an opportunity to lead. It’s a free platform for you to create influence. Think of social media like another networking space. The same rules of interpersonal etiquette apply – don’t shout too loud; be polite and respectful and interested in others; find common ground and build relationships; make some interesting points that spark a debate; be seen in the way you’d want to be seen; get people talking about you.
4) Setting goals and writing your manifesto
We ask our MojoLife members to write their manifesto. This is not so much a CV or a bland mission statement, but a deeper representation of who they are, what they can do for people and what they believe in.
The global recession and the advent of social media has changed the landscape of work and business. What people seek now in providers is authenticity and transparency. What we seek in ourselves is a sense of purpose and fulfilment.
MojoLife helps people find their authentic voice and pursue something they have a passion for. When you discover what that is, and you start telling that story in a way that resonates with people, the possibilities are endless. That’s why MojoLife is really about self-empowerment and the realisation of people’s potential. And that’s why we get excited about it!
For more on the Mojo-in-a-Day programme, and other related products, click here.