Dealing with the unexpected
Sometimes in business we’re asked to deal with unlikely situations. Staff in the Bangor branch of Tesco were recently faced with an irate Jedi – AKA Daniel Jones, founder of a religion inspired by the Star Wars movies. The issue surrounded his hood, pulled over his head in true Jedi style, which broke store rules. The 23 year old was asked to remove it and objected to what he felt was discrimination.
As Helen Carter wrote in The Guardian (19/9/09), “the grocery empire struck back”, the store pointing out that Yoda, Obi-Wan Kenobi and Luke Skywalker all appeared in public without their hoods. And you might expect from such a canny retailer, Tesco added, “If Jedi walk around our stores with their hoods on, they’ll miss lots of special offers.”