How blogging works
An interesting start to the week – my friend Alan Lewis had a celebrity guru comment on his blog. I don’t know whether I’m thrilled or jealous but one of my great heroes, Seth Godin, spotted a piece Alan put together about an innovative idea called Shopjacket.
It’s a method of reversing the perceived decline of town centres by dressing un-let retail units in thought-provoking ways. They create a 3-D illusion of what the unit might contain, and work with local councils, landlords and tenants to develop a ‘discreet viewing portal’.
But my reason for mentioning this is to show how blogging works as a means of attracting attention. The fact that Seth noticed it seems extraordinary and highly unlikely (he’s an internationally renowned author and thought-leader based in the USA), but actually that’s the power of the web and social media.
Alan spotted something worth talking about, and stimulated a discussion, and in that sense he’s using social media in a great way – to lead. It’s something Seth talks a lot about; it’s one of the means of production that WE now own, instead of those wealthy factory owners!
It also shows the power of curiosity. We may have a world of information at our fingertips but sometimes we’ve just got to stop and notice stuff and stay a while.
Well done Alan – I salute you!
(and well done for taking your mum to tea)