Consultancy
Through private coaching and consultancy, I help companies and individuals develop and deliver a story that’s compelling – one that stands out and PULLS in opportunities.
Echoing Simon Sinek’s concept of The Golden Circle, I’ll help you develop the WHY in your business (“your cause, your purpose, your beliefs”). Businesses and individuals who are driven by (and communicate) their purpose have a more distinctive brand than those who focus on their ‘what’ and their ‘how’.
As Sinek rightly points out, to have true pulling power you need to attract people who “believe in what you believe”.
Once we’ve identified what your WHY is, we can set about helping your entire team embrace this way of thinking. “It’s in their DNA” is a phrase you’d like to hear from people talking about your company, and your employees. You could say that about Apple or the John Lewis Partnership. It dictates the way they communicate and – of course the way they behave.
This is what we mean by your story. It’s your unique footprint and through face to face interactions, social media platforms and other methods, you’ll develop that magnetic PULL factor.
PERSONAL BRANDING
People can have brands too, and I work with individuals to help them develop, communicate and market their own unique reputation. This isn’t just a case of what you say about yourself. It’s also about what others are saying about you.
In the 21st century, linear careers are out and personal branding is in!
For an initial consultation, contact Andrew here, Contact Us.
Download this free e-book on Personal Branding
