Strengthen your customer relationships

I’m delighted to announce that Waterstone’s in Macclesfield have agreed to launch a new book discussion group based around personal development and business literature. The idea is to attract people interested in exploring their capabilities and applying some of the principles put forward by the best authors. Attendance is free and the store has kindly agreed to provide wine and nibbles (the session commencing just after the store normally closes).

It’s a great example of a business offering something that strengthens its relationship with its customers and differentiates itself from its competitors. The group meets for the first time on the evening of Monday 14th September and although this group is now full it may well lead on to other such groups in different areas. I’ll let you know how it goes!

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